Bright
sunlight, a set of bamboo chair facing the long never ending garden, a
beautiful porcelain cup with steaming coffee on one hand and newspaper on the
other. Well this is invariably the storyline for every coffee ad I see on TV. I
used to wonder if this is ever true!!!
I have never experienced anything of this sort in my life
time. With my boxers, sitting beside the dining table (not beside the window,
my already tanned skin might go even darker and I also don’t prefer the dust
from the concrete jungle deposited on me) with hot steaming coffee in a
stainless steel tumbler which quite literally burns my finger every time I
touch it and hot news…not sure if there is hot news but sure the paper was hot
with little coffee spilt on it.
It was nothing different this Sunday…from sports page to
front page one of the articles in the open page (now don’t give me that naughty
look to say of course I have to open a page to read) caught my eye. The title
read ‘Come what may, Mera Bharat Mahan’,
it was about a good old professor who had gone on a trip to the western world
and back in India looked a lot more chirpier. The author finds if it was the
western world effect or is it something else. Yes, it was the western world
effect which made him realize that the place he lived in had life in it rather
than Western world that was artificial and following procedure from the time of
a screaming new born until they kick their buckets. No one knows who is next to
them, monotonously followed traffic rules, extreme mannerism of Western world
but dead opposite with so much of socializing, traffic violation, corruption
and what not… in India which is filled with so much life in it. The author
stressed on socializing with is part of our culture, well I thought over it as
I read the rest of the news and was figuring out what I had to do today.
I
am pretty sure ‘Mark Elliot Zuckerberg’ would never have thought of something
called facebook if he had to live in India. Indians never missed being social
but the western world has already lost the word ‘social’ and hence had to
include the word called ‘virtually social’ in their dictionary.
It’s Monday and work time!!!
I overheard a conversation when one of my friend was asked for
his facebook ID or a twitter ID
Friend: Facebook,
I hardly use it and twitter I don’t have one
The other one:
You don’t have one?…you are not all that social?
Well, the friend I mentioned has more than at least a ton
well-wishers and at least a ton or two who personally know him…in the same
place we are working…all of them loved his company and now he has got a tag
called ‘not social’.
I was a little confused and wanted to confirm, I typed ‘social
definition’ in google. I tried reading it in all possible online dictionaries
but one would define my friend ‘not
social’
Why are we slowly getting obsessed with the Western world???
Off late…nuclear family and social networking…thinks that we
are fast learning from the Western world are the new style statements.
If this trend continues…slowly the word ‘socializing’
will be replaced by ‘virtually socializing’ in the
dictionaries of the world and children will learn a new management lesson on how to vanish practices and make it virtual
as a new business opportunity.
Don’t
be surprised to see a society that pays to uses social networking sites and we
will have raving B Schools articles on it, terming it the millennium’s
breakthrough idea in the world of business.
Well the contradiction is I do have a facebook and a twitter
ID but not obsessed with it…;)
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