For a living, I help teams to innovate. How?… is a long story with loads of jargons and justifications, but so far it has worked…and let me not drag the ‘how’ part further. But some of the jargons which are pretty much inevitable and synonymous to innovation are creativity, problem statement, best practice, reuse, benefit and $ value (sounds like $ is the only currency world over). Pondering on the multiple calls on the day, with enthusiastic young gals and lads explaining what their team has done and articulating every possible benefit to weave a large dollar value to it…after all Innovation is to do with evangelising your solution and branding it. Well, my little grey matter pondering for a longtime and slowly drifted towards ‘what exactly is innovation…or even further what exactly is creativity?’. We have heard it a hundred times over and often referred to the great domain pundits as ‘something different which has a benefit tagged to it’. Okey agreed, then how on earth is reu